Ant Financial: World's Largest Fintech Company

Ant Group, formerly known as Ant Financial and Alipay, is an affiliate company of the Chinese Alibaba Group. The group owns China's largest digital payment platform Alipay, which serves over one billion users and 80 million merchants, with total payment volume reaching CN¥118 trillion in June 2020

Ant Financial: World's Largest Fintech Company

This week we'll be taking a look at how Ant Financial rose to the top of the Fintech world in this 15 page HBR case study.

This case presents the phenomenal rise of Ant Financial Services, which started as Alipay, and has since grown to become the world's largest Fintech company. Seeing itself as a Techfin rather Fintech company, Ant Financial leverages cutting edge technology to provide accessible finance to the underserved SMEs and individuals. This case highlights the dynamic evolution of its business model and its ecosystem. The case also brings up the key challenges that Ant Financial has to deal with, i.e., the intensely competitive Fintech landscape, the viability of its ambitious strategy for inclusive finance, and the transferability of its success beyond China.

Read the full case study.