Osmo: Toy or Learning System? Identifying a Road to Success

Osmo is a learning game system that you use with a tablet or phone. It allows children to combine digital play and technology with real-world learning and play. During the pandemic, Osmo sales skyrocketed but the company wasn't prepared to scale. Learn how Osmo handled the growing pains.

Osmo: Toy or Learning System? Identifying a Road to Success

Osmo quickly rose to become one of the top Edtech startups after it was launched by Pramod Sharma and Jerome Scholler in 2013. Their innovative toys employed artificial intelligence to combine physical and virtual playing. During the COVID-19 pandemic, their sales skyrocket as parents desperately search for solutions to engage their children in at-home learning. However, the founders struggle to keep their toys both educational and fun, and discover the organizational structures they had set in place as a nascent venture are no longer working for the rapidly scaling company.