Ripple: The Business of Crypto

Ripple is a real-time gross settlement system, currency exchange and remittance network created by Ripple Labs Inc., a US-based blockchain technology company.

Ripple: The Business of Crypto

This case study explores Ripple CEO Brad Garlinghouse's mission to disrupt the global payments industry by leveraging the cryptocurrency XRP. Readers will learn about Bitcoin and the blockchain industry, as well as Ripple's unique crypto business model. This case study provides an opportunity to navigate the areas of distributed technology, platforms, regulation, and global payments, from the perspective of a San Francisco software startup with over $20 billion in digital assets.