The Multi-Billion Dollar Business of K-Pop and How Boy Band BTS Became a Global Success

In this case study, learn how Korean Pop (K-Pop) exploded onto the global music scene with the success of boy band BTS as well as how revenue is generated and the strategies used to create K-Pop Superstars over and over again!

The Multi-Billion Dollar Business of K-Pop and How Boy Band BTS Became a Global Success